ABM Campaigns: Our 8 Favorite Examples
When it comes to winning over your big accounts, a one-size-fits-all approach just doesn’t cut it anymore. With all the options that today’s consumers have, B2B and B2C companies alike have to prove...
View Article#3: AI Made Me Do It — The Newest Tool in HR’s Garden
A monthly take on what’s new in AI — personal stories, opinions, and inspiration from Drift’s leadership team. This edition is written by Drift’s Chief People Officer, Diana Brunelle. What’s On My...
View ArticleSigning Off for PTO? Don’t Forget to Do This in Drift.
With the weather finally getting colder, festive decorations hitting the shelves, and Mariah Carey undergoing her annual defrosting, there’s no doubt that the holiday season is upon us. You know what...
View ArticleHow to Build a Conversational AI Experience Your Site Visitors Will Love
AI is everywhere. And I’m sure I speak for most of us when I say we’re fascinated by it. Ever since ChatGPT hit the mainstream last year, companies worldwide have not only begun to innovate on AI but...
View Article#4: AI Made Me Do It — AI Doesn’t Make You Special
A monthly take on what’s new in AI — personal stories, opinions, and inspiration from Drift’s leadership team. This edition is written by Drift’s VP of Global Sales and Partnerships, Lee Zucker. What’s...
View Article2024 Prediction: Amidst AI Innovation, Humanity Will Prevail
2023 fundamentally changed everything we know about how we go to market. Between the commercialization of artificial intelligence (AI) and a turbulent economy, companies all over the world have had to...
View Article#5: AI Made Me Do It — How Will AI Fit Into Your Future?
A monthly take on what’s new in AI — personal stories, opinions, and inspiration from Drift’s leadership team. This edition is written by Drift’s VP and Head of Marketing, Emily Singer. What’s On My...
View ArticleDo These Three Things to Win at Conversational Marketing in 2024
If you’ve read our Conversation Trends Report, you now know that B2B buyers crave digital buying experiences that get them what they need, when they need it. And if you haven’t read the report yet,...
View ArticleHow Drift and Lift AI 4x’ed Intelex’s Pipeline to Opportunity Speed
Every company that sets out to build a safe workplace environment needs to stay up-to-date on their management policies and procedures — and no one feels this more strongly than the team at Intelex. As...
View Article2023 Product Round-Up: How Drift’s Platform Improved Last Year
Who can believe it’s 2024 already? I’m sure I’m not the only one who thinks 2023 flew by. Before we dive headfirst into the new year though, I wanted to take a moment to reflect on all of the exciting...
View Article#3: AI Made Me Do It — The Newest Tool in HR’s Garden
A monthly take on what’s new in AI — personal stories, opinions, and inspiration from Drift’s leadership team. This edition is written by Drift’s Chief People Officer, Diana Brunelle. What’s On My...
View ArticleSigning Off for PTO? Don’t Forget to Do This in Drift.
With the weather finally getting colder, festive decorations hitting the shelves, and Mariah Carey undergoing her annual defrosting, there’s no doubt that the holiday season is upon us. You know what...
View ArticleHow to Build a Conversational AI Experience Your Site Visitors Will Love
AI is everywhere. And I’m sure I speak for most of us when I say we’re fascinated by it. Ever since ChatGPT hit the mainstream last year, companies worldwide have not only begun to innovate on AI but...
View Article#4: AI Made Me Do It — AI Doesn’t Make You Special
A monthly take on what’s new in AI — personal stories, opinions, and inspiration from Drift’s leadership team. This edition is written by Drift’s VP of Global Sales and Partnerships, Lee Zucker. What’s...
View Article2024 Prediction: Amidst AI Innovation, Humanity Will Prevail
2023 fundamentally changed everything we know about how we go to market. Between the commercialization of artificial intelligence (AI) and a turbulent economy, companies all over the world have had to...
View Article#5: AI Made Me Do It — How Will AI Fit Into Your Future?
A monthly take on what’s new in AI — personal stories, opinions, and inspiration from Drift’s leadership team. This edition is written by Drift’s VP and Head of Marketing, Emily Singer. What’s On My...
View ArticleDo These Three Things to Win at Conversational Marketing in 2024
If you’ve read our Conversation Trends Report, you now know that B2B buyers crave digital buying experiences that get them what they need, when they need it. And if you haven’t read the report yet,...
View ArticleHow Drift and Lift AI 4x’ed Intelex’s Pipeline to Opportunity Speed
Every company that sets out to build a safe workplace environment needs to stay up-to-date on their management policies and procedures — and no one feels this more strongly than the team at Intelex. As...
View Article#6: AI Made Me Do It — Goal-oriented AI is better than AI-oriented goals
A monthly take on what’s new in AI — personal stories, opinions, and inspiration from AI thought leaders. This edition is written by Drift’s VP of Engineering, Bernard Kiyanda. What’s On My AI-Mind...
View ArticleFrom A to Z: The Essential AI Glossary for Marketers
What’s the first thing that comes to mind when you hear “artificial intelligence (AI)”? Maybe you think of a generative AI tool like OpenAI’s ChatGPT or something more specific like a disease mapping...
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